Testing your sales pages is very important. I tend towards the simple solution to any problem and I think it was Einstein who said that “a solution to a problem should be simple but not too simple.” So I was pleased to read on James Brausch’s Blog that you don’t need to write any paragraphs on your sales pages as using bullets is much more effective - I wish!
You can see his post here: Bullets
Its an interesting experiment the results of which are a little surprising. Methinks that I shall apply the bullet test to my next sales page. Mind you I have two or three other ideas in the queue for that one - but hey its all good stuff that will help me to one day reach the ultimate goal of making the Ultimate Sales Page…
If you are interested in NLP and its application to sales pages then Louis Burns has made a comment on the bullets article where he suggests using and testing NLP language patterns in sales bullet points. Another good suggestion and test for my next sales page. I am sure that I will get some good results from my tests, but the only problem now with all this excellent testing is how am I going to get enough sleep 
Related Posts
If you like this post Subcribe to my RSS feed to receive new posts