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Practical Advice On Building And Promoting A Web Business

Web Business Architecture

What are the Six Web Business Architecture Processes?

March 24th, 2008 . by Tony Murphy

In no particular order of importance here are some brief descriptions of each of the six processes.

Acquire Products

This is the process of either developing your own products or identifying other peoples products that you are going to market and sell online.

Website Development

This is the process of developing and maintaining your website so that it grows with your business.

Website Promotion

This is the process of promoting your website through techniques such PPC (explained later) so that it gets as much good web traffic as possible.

Website Sales

This is the process of selling to your website visitors through sales pages, squeeze pages, and generally how your website is constructed.

Order Fulfillment

This is the process of taking orders for your products or services and delivering them to your customers.

Email CRM

Email CRM (Customer Relationship Management) is the process of building a relationship with your prospects and customers using email. On the web the primary proven way to build a relationship with your customers is through email.

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