Tony Murphy
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Practical Advice On Building And Promoting A Web Business

Web Business Architecture

Design Guru Ryan (his own title) makes the above claim for his new product Dressed2Convert. In his (overly long in my opinion) sales letter he lists the following benefits:

  • discover the four must have graphics proven to increase conversions by up to 4.8%
  • learn how to give your webiste the “fancy” test & prevent over-selling your prospects
  • Find out which fonts suit certain age demographics best… (One guy even made an extra $156.26 a day by just changing his font!) Seriously, who else KNOWS this stuff?
  • Find out which fonts suit certain age demographics best… (One guy even made an extra $156.26 a day by just changing his font!) Seriously, who else KNOWS this stuff?
  • See how to cater colors to fit into your visitor’s expectations, this can easily DOUBLE your readership
  • Learn my method for “shepherding” visitor’s eye to the headline… and more importantly, to the ORDER BUTTON
  • See how to strategically place certain design elements to subliminally persuade viewers to become customers
  • lus, a laundry list of other proven & tested, easy-to-implement, simple tweaks to make your customer feel more secure – a proven way to raise conversions

Thes only way to test these claims is to actually use them on your own sales pages and websites. Dressed2Convert looks like an interesting product. I don’t know yet if Dressed2Convert is a good product. However I have bought it and and will see in practice if it actually works. When I do I’ll update this post.

A comment on the sales page for Dressed2Convert. It looks really nice and has a professional feel to it, but I have two initial criticisms:

  • I don’t like the long list of gurus at the beginning. I’m fed up seeing the same people endorsing every product that hits the net. This is a turn off for me. If I haden’t seen Ryan’s work beforehand I would hit the back button asap!
  • It takes far too long to get to the list of benefits.

Anyway, have a look for yourself at the Dressed2Convert sales page and do leave a comment!

cheers

Tony

Web Architect

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